Sentinel Launch Campaign . .

2016

Supporting the launch of Sentinel, a new automobile appliance and service that monitors cellphone use while driving, iMedia Digital Marketing has developed semi-monthly BLOGS for VRM Telematics.


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Ever notice how fast time goes by when you're sitting at the computer? Just checking out Facebook posts and tweeting with a friend, somehow 35 minutes goes by--35 minutes where you were unaware of others around you, the siren of an ambulance passing by, or even the TV blaring in the next room.

Oh by the way, the same thing happens in the car. You're driving on the freeway when you get a text. And what feels like the second or two it took to answer it, was in reality 12 to 15 seconds---15 seconds at 65 miles per hour in a 3800 pound SUV with three passengers and no one at the wheel.

But it gets worse. The other passengers that day were your kids; and not only did you risk their lives, you taught them that's it's ok to take such risks.  So now they're coming of age: one by one, getting their licenses to drive.

As a parent of teenage drivers, you should be very concerned:

  • Teenagers think themselves to be invincible.
  • They lack driving experience and road awareness.
  • They love cars, but love their cell phones more.
  • Auto collisions are the #1 cause of teenage fatalities.
  • They're your kids!
Keep your teenagers safer behind the wheel of the family car.  Keep them off of their cell phones! Sentinel, from VRM Telematics, monitors auto cell phone activity--reporting talking or texting to you in real time via email or text message. More than anything, Sentinel provides accountability: giving you the real time information needed to enforce safe driving agreements with younger drivers. Check it out..




Sentinel, from VRM Telematics.
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As the NSC's Distracted Driving Awareness Month enters it's third week, highway statistics show 'texting behind the wheel' to be more hazardous than DUI, with a growth curve rivaling an epidemic. And our teenagers, inexperienced drivers and the nation's heaviest cell phone users, are the most at risk, with the most to lose.

Seven reasons parents should take action:
  • Your teenagers think themselves to be invincible.
  • But as new drivers, they lack experience behind the wheel.
  • They love driving, but love their cell phones even more (talking & texting 24/7).
  • Oh the highway, they're are already the most at risk.
  • And being teenagers, they're have the most to lose.
  • Auto collisions are the #1 cause of teenage fatalities.
  • They're your kids!
How do you keep your kids safer behind the wheel of the family car? Keep them off of their cell phones! Sentinel, from VRM Telematics. monitors auto cell phone activity--reporting talking or texting to you in real time via email or text message. More than anything, Sentinel provides accountability: giving you the real time information needed to enforce safe driving agreements with your young drivers. Check it out..



Sentinel, from VRM Telematics.

VRM Telematics
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VRM Telematics

Kick-starting the National Safety Council's Distracted Driving Awareness Month, the U.S. Department of Transportation (DOT), the National Highway Traffic Safety Administration (NHTSA), the National Transportation Safety Board (NTSB), the California Highway Patrol (CHP), the California Office of Traffic Safety (OTS), and the Impact Teen Drivers (ITD) joined together last week to participate in California's Teen Safe Driver Week.

“Driving a car is one of the riskiest activities any of us undertake on a daily basis, and is especially dangerous for our most novice drivers – teens,” said Kelly Browning, Ph.D., Executive Director of ITD, said. "For the first time in over 50 years, traffic deaths have increased eight percent, despite decades of vehicle design improvements and traffic safety advancements.”

As a parent of younger drivers, there is a way to keep your kids safer behind the wheel. Keep them off of their cell phones! To ensure their compliance, sign up with Sentinel from VRM Telematics. Sentinel monitors auto cell phone activity--reporting talking or texting to you in real time via email or text message. It's not a cell phone app to be skirted by tech-savvy teens, but an auto appliance and service that uncompromisingly reports all cell phone events inside the car--providing you with the real time information needed to enforce safe driving agreements with your children.




Sentinel, from VRM Telematics.
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VRM Telematics

Distracted Driving Awareness Month starts nationwide this Friday. Announced last week by the National Safety Council, this April is a time for refreshing our knowledge and perspective regarding the dangers of driving in a distracted state. But distractions behind the wheel have always been a dangerous proposition. So why all of the commotion about it now? What's changed?

The answer: everything. Today, highways are far more crowded, and speeds typically much greater--two factors interacting to automatically increase your risk of accident and injury behind the wheel. More importantly, today's driving distractions are stronger, typically lasting much longer. What used to pull your eyes away for a second or two (reaching down to change the radio station for example), now engages your focused attention for 5, 7, up to 10 seconds, as you look down to read, compose and answer a text message on your cell phone.

Do the math:
Traffic density (100% higher) x
Average auto speeds (50% faster) x
Average distraction duration (4 times longer ) =
Your risk of accident and injury (12 times greater).



"So how does this affect me," you ask? Well, if you don't drive and you don't have kids that drive, it probably doesn't, directly. If, however, you have teenagers learning to drive, or already driving the family car, this simple service could save their lives.

Sentinel, from VRM Telematics, is an effective way to keep your kids off of their cell phones while driving.  Monitoring all mobile device use inside the car while it's moving, Sentinel reports talking or texting events to you in real time via email or text message: providing the accountability needed to enforce safe driving rules with your children. So keep your kids safer behind the wheel. Make a safe driving contact with them; and enforce it with Sentinel from VRM Telematics. Take a look!
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VRM Telematics

Parents worry about all kinds of things as their children grow. And this is especially true when your little girl is about to turn 16. The list seams endless: her grades, her friends, boyfriends, what college will she attend, how do I keep her away from drugs, and so on. This is natural; and it just means that you love your daughter and want to keep her safe from the dangers of the big world. But what you really should be worrying about is much closer to home. Auto crashes are the leading cause of death for teenagers. This year she'll be getting her driver's license; and she loves to talk and text on her cellphone.

Your daughter, like all new drivers, will be inexperienced and easily distracted behind the wheel: putting her at risk on today's crowded highways. But when her cellphone rings, and she answers it, her chances of accident and injury just increased by 400%. But that's not the worst part. Like most teenage girls, she loves to text with her friends from her phone. But texting while driving (reported by more than 50% of teenage drivers) will erase her road awareness: slowing her reaction times and dramatically increasing her already high risk of accident and serious injury.



So your little girl's turning 16. How can you keep her safer behind the wheel of the family car? Sentinel, from VRM Telematics, is a simple, effective solution. An auto appliance and online service that monitors cell phone use in the car while it's moving, Sentinel reports talking or texting events to you in real time via email or text message: providing the accountability necessary to enforce safe driving rules with your children. So make a safe driving contact with your daughter. And enforce it with Sentinel from VRM Telematics. Take a look!
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VRM Telematics

Last week, National Public Radio (NPR.org), reported that national traffic fatalities in 2015 increased by the largest percentage in the 50 years; citing preliminary estimates published by the National Safety Council.  And teenagers, for whom auto crashes are the leading cause of death according to the CDC, are the most at risk.

Teen drivers, still learning to drive safely, are inexperienced, easily distracted, and almost pathologically tied to their cell phones. When the cell phone rings, driving or not, odds are they will answer it: increasing their risk of accident by 400%. But that's not the worst part. Today's teenager prefers texting in lieu of talking; and texting while driving, reported by more than 50% of teen drivers, significantly escalates their already high risk of accident and serious injury.

So your teenager is getting his or her driver's license. How can you keep that child, the love of your life, safer behind the wheel of the family car?  Sentinel, from VRM Telematics, is a simple, effective solution. An auto appliance and online service that monitors cell phone use in the car while it's moving, Sentinel reports talking or texting events to you in real time via email or text message.

Unlike cellphone apps, Sentinel cannot be skirted by tech-savvy teens. Rather, it notifies you in real-time--providing the accountability necessary to enforce safe driving rules with your children. So make a safe driving contact with your new driver. And enforce it with Sentinel from VRM Telematics. It works. Take a look!
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VRM Telematics

According to the US Department of Transportation, people who read or write text messages while driving are 23% more likely to be involved in a car crash than non-texting drivers. Combining talking, texting, map tracking and other mobile applications, the use of cell phones in the car plays a key role in 1.6 million crashes yearly, resulting in 500,000 injuries and 6,000 deaths. That's the bad news. The worse news is that, for teen drivers, these risks are much higher.

Still mastering the skills needed to drive safely, teen drivers lack the situational awareness required to avoid being inadvertently involved in accidents caused by the poor driving of others. The last thing they can afford is to be distracted behind the wheel. Yet this is exactly what happens when the cell phone rings, diverting their attention and pulling them into the social world of chatting or texting with their friends, viewing Facebook posts or checking out new music videos. Awareness of the real task at hand, driving the car safely, is lost.

A chilling statistic, cited by the Center for Disease Control and Prevention, shows auto crashes as the leading cause of death among teens. And teens do love cars; but they love their phones even more. So, as a parent, how do you keep your child, the love of your life, safer behind the wheel of the family car?


The solution is simple, and effective. Sentinel, from VRM Telematics, is an auto appliance and online service that monitors all cell phone use in the car while it's moving--reporting talking or texting events to you in real time via email or text message. Unlike cellphone apps which can easily be skirted by tech-savvy teens, Sentinel faithfully provides the real-time data--the accountability necessary to enforce safe driving rules with your children. So make a safe driving contact with your child; then enforce it with Sentinel from VRM Telematics.. Take a look. .
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VRM Telematics

According an article published this week in Science Daily, citing results of the C.S. Mott Children's Hospital National Poll on Children's Health, "Parents play a key role in promoting the safety of their teens by setting expectations for driving. We found that the great majority of parents do have rules for their teen drivers; however, teens consistently perceive fewer limits on their driving than what their parents report."

Regarding the use of cellphones while driving, 86% of the parents participating in the C.S. Mott National Poll reported setting guidelines requiring their kids to park the car to use their cell phones; 73% of parents forbid texting while driving; and 60% required that the cellphone be turned off or put away while driving. These requirements are the beginning of an effective parent/child contract for use of the family car. But, as a parent, how do you ensure your children's compliance? You need real-time cellphone activity monitoring in the car to effectively enforce such a agreement.


The solution is Sentinel, from VRM Telematics. Sentinel is an auto appliance and service that monitors mobile phone use while the car is moving--reporting talking or texting events to you in real time via email or text message. Unlike cellphone apps which can be easily skirted by tech-savvy teens, Sentinel provides the real-time accountability required to enforce safe driving agreements with your children. Sentinel, from VRM Telematics. Take a look. It really works.
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VRM Telematics

Did you know that there is a federal government act in process to incentivize a nationwide ban on the use of hand-held communications devices while driving? According to the "Distracted Driving Prevention Act of 2015," the federal Department of Transportation (DOT) shall award distracted driving grants to states that enact and enforce a statute that (1) prohibits drivers from using a hand-held personal wireless communications device (such as a cell phone or smart phone) to make a call while driving, (2) makes violation a primary offense, and (3) maintains escalating penalties for repeat violations.

As well meaning as it is, there are several shortcomings of this act. Oddly enough, it does not disallow the use of hands-free devices, except in the case of younger drivers. This, despite research reporting similar levels of distraction for both. Further, the act references the use of hand-held devices for 'making a call.' What about texting behind the wheel? It's far more dangerous and, among teen drivers, more prevalent. Clearly, the provisions and wording of this act need some revision. But that could take years.


As a parent, right now, what can you do to keep your kids safer behind the wheel? The answer is simple: keep them off of their cellphones. Setting the right example is a good start. And a safe driving agreement with 'loss of car' consequences is a must.

Now, put some teeth into that agreement with Sentinel, from VRM Telematics. Sentinel is an auto appliance and service that monitors mobile phone use while the car is moving--reporting talking or texting events in real time via email or text message. Unlike cellphone apps, which can be easily skirted by tech-savvy teens, Sentinel provides the real-time accountability required to enforce safe driving agreements with your children. Sentinel, from VRM Telematics.

Take a look. It really works.
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VRM Telematics

Teenagers today are really not that much different than those of the past. They're filled with energy, think they know everything, and believe they're invincible. So what has changed? The world around them has--and in a big way.

Today, in their world, things move much faster, and there are just so many more people and situations generating opportunities for chance interactions and accidents. And, invisibly behind it all, advanced technology, the cellphone, is there keeping them more or less constantly connected as they go through their day.

Yes, it' a different world for our kids today. And nowhere is this more true than behind the wheel of the family car. With speeds increasing and just so many more people on the road, their odds of being involved in a serious crash are much greater. Now, add in the distraction of cellphones together with our kid's love of texting, and their outlook behind the wheel just got worse--much worse.

See for yourself:

  • More than 50% of teen drivers use their cellphones in the car.
  • One third of these routinely text while they drive.
  • While texting, teen drivers are 4 times more likely to be involved in a serious crash.
  • 11 teenagers die every day in the U.S. due to texting behind the wheel.
So how can you help keep your kids safer? Keep them off of their cellphones while driving the family car. As a parent, setting the right example is a good place to start. Then, make a safe driving agreement with your kids that includes a ban on cellphones while driving.

Now, tie it all together with Sentinel, from VRM Telematics. Sentinel is an auto appliance and service that monitors all mobile phone use while the car is moving--reporting talking or texting events to you in real time via email or text message. Unlike cellphone apps that can easily be skirted by tech-savvy teens, Sentinel provides you with real time alerts crucial to enforcing safe driving agreements with your children. Sentinel, from VRM Telematics. Take a look.


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VRM Telematics

We all know that using the cellphone while driving is a dangerous thing to do. But most of the time, we just do it anyway. We're on the way to work. The phone rings, and we answer it--just like that. And most of the time, nothing happens: no fender-bender, rear-end collision, roadside fatality, near-miss--nothing.

So, giving proper credence to the highway statistics we've all heard, we figure they're only statistics and don't really apply in real life anyway. In fact, if we've changed our behavior at all, it has been to become more secretive about using the phone in the car--to avoid the hassle of getting pulled over and that expensive cellphone ticket.

Yes, that's what we really do. And you might say, "it's just human nature." But as a parent, can you expect your children to be any different? When they learn to drive, do you really think they will ignore that cellphone when it rings?

Ah, but today's teens are different. They use their cellphones much more than adults, and in different ways. For example, most teens text more than they talk. But behind the wheel, this texting puts them at grave risk. Here's the rundown:

  • More than 50% of teen drivers use their cellphones in the car.
  • One third of these routinely text while they drive.
  • While texting, teen drivers have the reaction time of a 70-year old,
  • They are 4 times more likely to be involved in a serious crash.
  • Sadly, 11 teenagers, just like yours, die every day due to texting behind the wheel.
So how can you keep your children safe? How do you keep them off their cellphones while driving the family car?  As a parent, setting the right example is a good start. But what if they're already driving?  Consider this effective solution.

Sentinel, from VRM Telematics, monitors automobile cell phone use--reporting talking or texting events to you in real time via email or text message. Unlike cellphone apps that can be easily skirted by tech-savvy teens, Sentinel is an auto appliance and service that uncompromisingly reports all cell phone use while the car is moving: providing you with real time alerts crucial to enforcing safe driving rules with your children. Sentinel, from VRM Telematics. Take a look.


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VRM Telematics

Using mobile devices while driving is now illegal in many states. But texting while driving, specifically, has been banned almost outright, with 46 states outlawing the practice: this according to a summary published by the Governors Highway Safety Association (GHSA) - ( Distracted Driving Laws, November 2015).

Do we comply with these laws? Well, we say what do. But when we're driving to work and the phone rings, most of us simply pick it up and answer it. Should we expect our children to be any different?


They are different. Today's teenagers use cellphones much more than adults; and they tend to text more than they talk. But texting behind the wheel puts them at grave risk:
  • 82% of teens in the U.S. have cellphones.
  • More than half of these use their cellphones while driving.
  • Of these, 33% text behind the wheel.
  • Texting teens are 4 times more likely to crash, and
  • 11 teen drivers die every day due to texting.
As a parent, what can do you? How do you keep your teenagers off of their cellphones while driving the car?  There is an effective solution. Sentinel, from VRM Telematics, monitors automobile cell phone use--reporting talking or texting events to you in real time via email or text message.

Unlike simple cellphone apps that can be skirted by tech-savvy teens, Sentinel is an auto appliance and service that uncompromisingly reports all cell phone use while the car is moving: providing you with the real time infraction alerts--information crucial to enforcing safe driving agreements with your children. Sentinel from VRM Telematics. Take a look.


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VRM Telematics

Of the 319 million people in the US, 2.6 million are involved in road accidents each year. More than half of these accidents involved cellphones: with 1 out of 4 caused by texting while driving. 'Texting While Driving,' now considered the new DUI, is 6 times more likely to cause an auto crash that driving drunk. See 25 statistics that will blow your mind, from IceBike.org for the complete story.


Startling stats on teen texting:
  • 82% of teens in the U.S. have cellphones.
  • More than half use cellphones while driving.
  • One third text behind the wheel.
  • Texting teens have the reaction times of a 70-year old.
  • While driving and texting, teenagers are 4 times more likely to crash than adults.
  • 11 teen drivers die every day due to texting behind the wheel.
As a parent, what can do you help keep your children safer behind the wheel? Sentinel, recently introduced by VRM Telematics, monitors automobile cell phone use--reporting talking or texting events in real time via email or text message.

Unlike cell phone apps that can be skirted by tech-savvy teens, Sentinel is an automobile appliance that uncompromisingly reports all cell phone use inside the car while it's moving. It provides parents with the real time information to enforce safe driving agreements with their children. Sentinel, from VRM Telematics.


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VRM Telematics

Despite the mountain of legislation passed to curtail it, the use of cell phones while driving, now classified as 'distracted driving,' has been only slightly affected. For teen drivers, going online while behind the wheel is an everyday habit.

But, according to Teen Driver Source, "distraction was a key factor in 58 percent of crashes involving drivers ages 16 to 19, according to an analysis of video footage of 1,691 moderate-to-severe crashes 6 seconds before they occurred." Yes, DWT (driving while texting) is fast becoming the new DUI for younger drivers. They love driving the family car, and they love their cell phones. And they're not about to give up either willingly.

Take a minute to review some current information: As a parent, how do you help keep your children safe behind the wheel? Sentinel, recently introduced by VRM Telematics, monitors automobile cell phone use--reporting talking or texting events in real time via email or text message.

Unlike cell phone apps that can be skirted by tech-savvy teens, Sentinel is an automobile appliance that uncompromisingly reports all cell phone use inside the car while it's moving. It provides parents with the real time information to enforce safe driving agreements with their children. Sentinel, from VRM Telematics.


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VRM Telematics

We’ve all heard the stories of auto incidents caused by texting or talking on cell phones while driving . . . stories of horrible crashes resulting in serious injuries and deaths . . . stories of innocent bi-standers . . . stories, most often, involving teen drivers.

It's true. Younger drivers, already the most likely to be involved in accidents, are 3 times more likely to be in serious crashes. While texting on their cellphones, however, they're 21% more likely to be involved in more serious road-departure crashes according to a recent AAA Foundation Study. The problem is: they just love their cellphones; and they think they're invincible!.

So how do you keep the young drivers in your household safer behind the wheel? Sentinel, from VRM Telematics, monitors all automobile cell phone use--reporting talking or texting events in real time via email or text message. Unlike simple cell phone apps that can be disabled by tech-savvy teens, Sentinel is an automobile appliance and service that uncompromisingly reports all cell phone use inside the car while it's moving.

For parents, Sentinel provides the real time accountability needed to enforce cell phone driving agreements with their children.  Do you have teenage drivers in the family?  Don't wait. Keep them safer behind the wheel with Sentinel, from VRM Telematics.


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VRM Telematics

We’ve all heard the stories of auto accidents caused by drivers texting or talking on cell phones while driving, stories of horrible crashes resulting in fatalities, stories of innocent bi-standers, stories, most often, involving teen drivers.

Yes, we've all heard these stories; but they never seem to stick. Because, when it comes to using cellphones in the car, we all still do it anyway; and violent traffic accidents and driver fatalities are far away: things that to happen to other people and their children; not to us, or ours.

To keep it real for a moment, take this "Teen Cellphone Crash Course: Want to keep your young drivers safer behind the wheel? Here'a s solution that works. Sentinel, from VRM Telematics. Sentinel monitors automobile cell phone use--reporting talking or texting events in real time via email or text message.

Unlike cell phone apps that can be easily skirted by tech-savvy teens, Sentinel is an automobile appliance and service that uncompromisingly reports all cell phone use inside the car while it's moving. It provides parents with the real time accountability needed to enforce safe driving agreements with their teen drivers. Sentinel, from VRM Telematics.


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VRM Telematics

According to a 2015 AT&T study of more than 2000 drivers, texting is still the most common smartphone activity performed while driving. More than half (61%) of those interviewed reported that they still texted while driving.

For younger drivers, the numbers are even more alarming. Teenage drivers, ages 16 to 19, are most likely to be involved in traffic accidents nationwide according to the National Safety Council. They are also 3 times more likely than their older counterparts to be involved in fatal auto crashes. A recent AAA Foundation teen-centric study shows that, while nearly 12% of accidents reported were cell phone-related, an alarming 21% of the more deadly road-departure crashes were linked to cell phone use. The study goes on to suggest that, due to data gathering method, these numbers may be significantly under-reported.

So how do you keep your teenage drivers safer behind the wheel? Sentinel, from VRM Telematics, monitors all automobile cell phone use--reporting talking or texting events in real time via email or text message. Unlike simple cell phone apps that can be disabled by tech-savvy teens, Sentinel is an automobile appliance and service that uncompromisingly reports any cell phone use inside the car while moving.

For parents, Sentinel provides the real time accountability needed to enforce cell phone driving contracts with their children.  Do you have young drivers in the family?  Don't wait. Keep them safer behind the wheel with Sentinel, from VRM Telematics.


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VRM Telematics

In a recent edition of the popular Discovery Channel series Myth Busters, automobile safety was assessed in a simulation comparing driving performance while using a hand-held cellphone, with that recorded using a hands-free Bluetooth device. Of the 30 people tested, more than half failed due to crashing, with another third due to driving the wrong way. Statistically, there was no difference between the handset and hands-free groups.

Of the 30 people tested, only two passed. Less than 7% managed to drive safely while using a mobile device. However you get there, hands-free or hand-held, going online while behind the wheel is distracted driving--responsible for 25% of all auto crashes according the the National Safety Council.

But what if they're already driving? There is a solution. Sentinel, from VRM Telematics, monitors all automobile cell phone use--reporting talking or texting events in real time via email or text message. Unlike simple cell phone apps that can be disabled by tech-savvy teens, Sentinel is an automobile appliance and service that uncompromisingly reports any cell phone use inside the car while moving.

For parents, Sentinel provides real time data--the accountability needed to enforce cell phone driving rules with their children.  Do you have young drivers in the family?  Don't wait. Keep them safer with Sentinel, from VRM Telematics.


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VRM Telematics

According to recent study by the AAA, nearly 70% of teen drivers surveyed admitted to talking on their cell phones while driving during the last 30 days; with more than 50% reporting they also were texting behind the wheel.

"Teens are invincible by nature, so there’s a little more risk-taking behavior," says Kathryn Egan, Injury Prevention Coordinator in the Trauma Program at UNC HealthCare. Cited in a WRAL.com article published this week, Ms. Egan goes on to say that "six out of 10 teen crashes involve driver distraction." With auto crashes now the leading cause of death among teens, as a parent, how do you stop your children talking and texting behind the wheel?  How do you keep them safer?

There is a solution, and it really works. Sentinel, recently introduced VRM Telematics, monitors all automobile cell phone use--reporting talking or texting events in real time via email or text message. Unlike simple cell phone apps that can be disabled by tech-savvy teens, Sentinel is an automobile appliance and service that uncompromisingly reports any cell phone use inside the car while moving.

For parents, Sentinel provides real time data--the accountability needed to enforce cell phone driving rules with their children.  Do you have young drivers in the family?  Don't wait. Keep them safer with Sentinel, from VRM Telematics.


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VRM Telematics

A recent study by AT&T showed that almost 70% of drivers surveyed admit to using their cell phones while driving, with more than half keeping their devices within easy reach behind the wheel. Emailing, texting and web browsing are the most popular activities--with Facebook, Twitter and Instagram, the most popular apps.

"Today’s hyper-connected teens … may be more plugged into their devices than the actual driving task,” says William Horrey, principal research scientist at the Liberty Mutual Research Institute for Safety. Their fear of missing out and a pressure to respond immediately keep our teenagers active on their mobile devices while driving says a Times article.  So how do parents keep their teenage drivers safer while driving?

There is a solution. Sentinel from VRM Telematics monitors automobile cell phone use, reporting talking or texting behind the wheel in real time via email or text message. Sentinel is not a cell phone app that can be compromised or disabled, but an automobile appliance that faithfully monitors and reports any cell phone use inside the car while it is moving.

For parents, Sentinel is a safeguard-providing the accountability required to enforce safe driving rules with their teenage drivers. Don't wait. See it for yourself. Sentinel, from VRM Telematics.


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VRM Telematics

In California, the Office of Traffic Safety (OTS) and the California Highway Patrol (CHP) released a new study last week that revealed a 39% increase in the use of cell phones while driving in in the state. This, despite a concerted effort in last April by the CHP, who issued more than 40,000 cell phone-related citations in a 30-day period.

The California study, which showed that 9.2% of all drivers were observed using mobile devices while behind the wheel, showed that 7.0% of 16-24-year-olds used mobile devices while driving. For parents with younger drivers, however, there is a solution.

Sentinel from VRM Telematics monitors automobile cell phone use, reporting talking or texting behind the wheel in real time via email or text message. Sentinel is not a cell phone app that can be compromised or disabled, but an automobile appliance that faithfully monitors and reports any cell phone use inside the car while it is moving.

For parents, Sentinel is a safeguard-providing the accountability required to enforce safe driving rules with their teenage drivers. Don't wait. See it for yourself. Sentinel, from VRM Telematics.


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VRM Telematics

Driving to her part time job after school, 18-year old Sarah Edwards was going around a curve on Chandler Road in Chocowinity North Carolina when she got a text message on her cell phone. She looked down. The message read, 'this sucks I don't know what to do without you, I'm in love with you.’ A few seconds later, Sarah Edwards was dead—killed as her car slammed headlong into a log truck.

For parents, there simply is no greater tragedy--but one that may have been avoided. Recently introduced, Sentinel from VRM Telematics monitors automobile cell phone use, reporting talking or texting behind the wheel in real time via email or text message. Sentinel is not a cell phone app that can be compromised or disabled, but an automobile appliance that faithfully monitors and reports any cell phone use inside the car while it is moving.

For parents of teenage drivers, Sentinel is a safeguard-providing the accountability required to enforce safe driving rules with their children. Don't wait. See it for yourself. Sentinel, from VRM Telematics.


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VRM Telematics

A Reporter Times article published this morning reports that, across the United States, traffic deaths are on the rise this year, increasing over the last six months leading up to the summer, and a period know as the 100 Deadly Days. Weekends are the worst: with 7 out of 10 crashes happening on a Saturday or Sunday last year. To stay safer on the road this summer, the National Safety Council (NSC) recommends that you:

  • Buckle up for all trips -- short and long, even back seat passengers
  • Designate a non-drinking driver or arrange alternate transportation
  • Get plenty of sleep and take regular breaks to avoid fatigue
  • Never use a cell phone behind the wheel, even hands-free
  • Monitor teens’ driving habits
For parents of younger drivers, there's an addition recommendation. Sentinel, recently introduced by VRM Telematics, monitors automobile cell phone use, reporting talking or texting behind the wheel in real time via email or text message.  Unlike cell phone apps, Sentinel monitors any cell phone use inside the car while it is moving. It cannot be disabled or compromised by tech-savvy teenagers.

For parents who have put safe driving guidelines in place, Sentinel provides the accountability necessary to make them stick--ensuring their children's compliance. See for yourself. Sentinel, from VRM Telematics.


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VRM Telematics

According to a recent Consumer Reports review article, Apps that Shut Out Distractions, the three major cell phone service providers, AT&T, Verizon and Sprint, have all developed cellphone Apps to mitigate distracted driving due to phone use while driving.

Aimed primary at teenage drivers, AT&T’s DriveMode, Verizon’s Safety GO and Sprint’s Drive First all basically work the same way—limiting incoming and outgoing calls to a only a small group of pre-selected contacts once the car has reached a pre-designated speed. Consumer Reports summarizes, “These apps are a step in the right direction, but they need further development to make them more effective.

For parents of younger drivers throughout the country, there is 100% effective solution available now. Sentinel, recently introduced by VRM Telematics, monitors automobile cell phone use, reporting talking or texting in real time via email or text message.  Unlike cell phone apps, Sentinel monitors any cell phone use inside the car while it is moving; and it cannot be compromised by tech-savvy teenagers.

For parents who have put safe driving guidelines in place, Sentinel provides the real-time accountability to ensure their teenage driver's compliance. Try it for yourself. Sentinel, from VRM Telematics.


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VRM Telematics

In New Hampshire, a hands-free law prohibiting the use of all hand-held devices that require data entry, including cellphones, tablets, GPS devices, iPods and iPads while driving goes into effect July 1st, 2015.

According the law's wording, someone even holding a cellphone in the immediate proximity of the ear will be presumed to be engaging in a call, and will be cited. First offense fine is $100; with the second or third offenses within a two year period costing $500 each.

For parents of younger drivers in New Hampshire, this could prove to be an expensive piece of legislation.  Today's kids love cars, and they love their cell phones even more. But now there is a solution. Sentinel, recently introduced by VRM Telematics, monitors automobile mobile phone use, reporting talking or texting in real time via email or text message.  For parents who have put safe driving guidelines in place, Sentinel provides the accountability to ensure their teenage driver's compliance. See if for yourself. Sentinel, from VRM Telematics.


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VRM Telematics

Recently, U.S. Congressmen Eliot Engel, Ted Deutch and Mark DeSaulnier reintroduced the Distracted Driving Prevention Act, which will tie U.S. Department of Transportation grants to the states passage of distracted driving legislation. The Act requires that, to receive DOT money, a state must enact legislation making texting or texting on cell phones while driving illegal--with violation defined as a primary state offense requiring a minimum penalty, and increasing penalties for repeat violations.

Already, more than a dozen states have enacted such legislation.

Closer to home, however, how can you curb cell phone use behind the wheel? Sentinel, recently introduced by VRM Telematics, monitors automobile mobile phone use, reporting talking or texting in real time via email or text message. If you have put safe driving guidelines in place, Sentinel provides the accountability required to ensure compliance. See if for yourself. Sentinel, from VRM Telematics.


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VRM Telematics

The Texas Tribune reported this morning that a state measure banning texting while driving in Texas is dead--stalled in the senate, one vote shy of being brought to the floor for a vote. But this puts Texas in the minority--forty-seven states have now banned the practice. With the National Safety Council (NSC) reporting that 6% of all auto accidents involve texting, in the minds of many lawmakers, texting while driving is just as serious an accident risk as driving under the influence (DUI).

And who's most at risk? Well, in your family, who uses the cell phone the most? Almost every parent in America would answer, "my kids." So what happens when they're old enough to start driving? They'll take their cell phones with them as the slide behind the wheel.  As younger drivers, they already have the highest risk of accident in the nation; but when using the cell phone while driving, those risks increase by up to 23 times.

As a parent, what can you do about it? Sentinel, recently introduced by VRM Telematics, monitors automobile cell phone use, reporting talking or texting behind the wheel in real time, For parents of younger drivers, it provides the accountability necessary to enforce safe-driving rules with their children--ensuring their compliance and keeping them safer behind the wheel. Sentinel, from VRM Telematics.


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VRM Telematics

This week, CNBC reported that "with people increasingly plugged in because of the ubiquity of mobile devices, drivers are also more distracted than ever . . . the boom in cell phone use is adding to the already costly problem of road injuries and deaths.

With the National Safety Council (NSC) reporting that 27 percent of car crashes—or 1,535,490 in 2013—were caused by cell phone use, Deborah Hersman,CEO of the NFC, added "the percentage of cell phone related crashes isn't surprising, since cell phone use behind the wheel happens frequently." She continued, "technology might be perceived as the problem, but it can actually provide a solution."

Technology is already helping to provide solutions. Last month, VRM Telematics introduced Sentinel--a product that monitors automobile cell phone use, reporting talking or texting behind the wheel in real time, For parents of younger drivers (already with the highest driving risks in the nation), Sentinel provides the accountability necessary to enforce safe-driving rules--keeping their children safer behind the wheel. Sentinel, from VRM Telematics.


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VRM Telematics

The National Safety Council reported today that 27 percent of all auto crashes involved drivers who were texting or talking on handheld or hands-free cell phones. They estimated that texting-while-driving accidents now make up 6% of all crashes, and that talking-while-driving accounts for another 21%.

For younger inexperienced drivers, these risks are compounded. Teenage drivers, already with the highest crash rate in the nation, are also some of the heaviest cell phone users. Last month, VRM Telematics introduced Sentinel--a robust product that reports automobile cell phone use; and unlike mobile phone apps, Sentinel cannot be disabled or easily compromised.

Reporting talking or texting in real time, Sentinel provides parents of younger drivers with a tool to enforce safe-driving rules with their children--giving parents an effective way to keep their teenagers safer behind the wheel. It's Sentinel from VRM Telematics. Take a look.


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VRM Telematics

VRM Telematics Introduces Sentinel



Sentinel, introduced by VRM Telematics, monitors cellphone use while driving--reporting cellphone events in real time to Sentinel account members via email or text message.  It's an ideal solution for parents needing to keep their children safer behind the wheel.

Teenage drivers run the highest risks of all on the road; and texting while driving increases those risks by 23 times. They also tend to be heavy cellphone users and very tech savvy. Sentinel is not a mobile phone app that can be disabled or worked around, but an appliance installed in your car that reports all cellphone use while the car is moving. Keep teenage drivers safer behind the wheel with Sentinel. It really works! Pass it on. Sentinel, from VRM Telematics.