Recent Projects . .

About This Project

To revitalize a popular brand of motion-sensing computer input devices, the Gyration Air Mouse, iMedia Digital Marketing designed a complete market reintroduction of the products. The campaign, which called for a complete visual re-branding of Gyration products, started with most basic element: the product photography.

Contracting Lancaster Photography in San Diego, iMedia art-directed glamor-photo-shoots for three products: the Air Mouse Elite, Air Mouse GO Plus, and Air Mouse Mobile. The resulting photographs, included in this portfolio, formed the basis of product re-branding across the entire Gyration product line.


Credits

Portfolios

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Air Mouse Elite - Angle


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Air Mouse Elite - Side


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Air Mouse Elite - In Hand


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Air Mouse GO Plus - Angle


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Air Mouse GO Plus - Side


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Air Mouse GO Plus - In Hand


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Air Mouse Mobile - Angle


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Air Mouse Mobile - Front


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Air Mouse Mobile - In Hand